Sara Lee Contacts Shops on 2 Brands

CHICAGO Sara Lee Foods is talking to at least four agencies regarding creative duties on its Jimmy Dean and Ball Park Franks brands, according to sources.

The Chicago-based conglomerate’s foods division has contacted WPP Group’s Ogilvy & Mather and Omnicom Group’s Element 79, both in Chicago; Publicis Groupe’s Fallon in Minneapolis; and Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif.,

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