Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sara Lee Corp. has con soli dated about $30 million in advertising for its bakery brands at Publicis in Mid America, Dallas.
The move follows Sara Lee’s acquisition last summer of The Earth grains Co., a client of Publicis in Dallas. That office also handles IronKids and other brands for the client. Foote, Cone & Belding in Chicago had held Sara Lee’s $10-15 million name-brand bakery products.
“It made sense to have one agency work with them,” said Steve Price, president and COO of Pub licis in Mid America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in