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NEW YORK Sara Lee said today it has appointed Kim Feil senior vice president and chief marketing officer to lead all marketing efforts for the company’s retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo.
Feil will assume her responsibilities effective Sept. 6, and will report to Sara Lee Food & Beverage CEO Christopher J. Fraleigh.
She joins Sara Lee from Kimberly-Clark, where she served as vice president and senior marketing officer of that company’s North Atlantic businesses, including health and hygiene products marketed under the Huggies, Kleenex and Scott brands.
Sara
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