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NEW YORK Sara Lee Branded Apparel today named Kevin Hall to the new position of executive vice president and chief marketing officer, effective immediately.
Hall, 47, will be responsible for U.S. marketing activities for Sara Lee’s Hanes, Champion, Playtex, Bali, L’eggs, Just My Size, Barely There and Wonderbra brands. He will report to Richard A. Noll, CEO, Sara Lee Branded Apparel.
Hall joins the company from Fidelity Investments Retirement Services in Boston, where he was svp of marketing.
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