Sara Lee Alignment Moves More Brands





FRANKFURT – In connection with a Sara Lee alignment policy, Saatchi & Saatchi is forced to shift its $9.5-million Elbeo, Bellinda and Nur Die pantyhose accounts to Publicis/FCB. Publicis/FCB already handles the biggest budget volume of pan-European panty hose advertising.
Copyright Adweek L.P. (1993)