SapientNitro Will Bring the World of Avatar’s Pandora to Life
Agency will create an evolving digital ecosystem


Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts in 2018 and extend through the release of the next four sequels.