SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

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Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts in 2018 and extend through the release of the next four sequels.

"A studio has to worry about 20 movies in one year. We want to worry about one movie for 20 years. We have tried to envision how we manage the brand of Avatar and how we make it accessible for fans around the world," Jon Landau, Avatar producer and chief operating officer of Lightstorm Entertainment, told Adweek.

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