SapientNitro Will Bring the World of Avatar’s Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts in 2018 and extend through the release of the next four sequels.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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