SapientNitro Expands Activision Relationship

Named digital agency

SapientNitro has been tapped as Activision Publishing’s digital marketing agency. The Sapient unit has been working with the Santa Monica, Calif., interactive entertainment company on a digital strategy project which led to the expanded relationship.

SapientNitro is working with Activision to develop a digital strategy to activate the November global launch of Call of Duty: Modern Warfare 3 and is also providing digital marketing support for Activision’s upcoming game Skylanders Spyro’s Adventure which incorporates toys, videogames, and the Internet.

There was no agency review; Activision had been using smaller digital shops on a title-by-title basis and wanted to consolidate its digital marketing activities.