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NEW YORK JetBlue Airways has selected Sapient for Web duties following a two-month review, sources said.
The Cambridge, Mass.-based digital shop bested Merkley Newman Harty Interactive in New York for the discount airline’s account, according to sources. The two finalists presented creative and strategic ideas to the Forest Hills, N.Y.-based client last month [IQ Daily Briefing, March 18].
The initial field of contenders included New York shops Organic, Accenture, Avenue A, Antennae Design, Abstract Edge, Blast Radius and possible others, sources said.
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