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BOSTON Former Digitas vp, cd Matthew Pollock has joined Sapient as cd of the company’s experience marketing practice.
In this new role, Pollock will oversee campaigns for clients of Sapient’s Cambridge, Mass., headquarters.
“Matt brings a wealth of experience, creative ideas and fresh thinking to Sapient,” said the firm’s CCO, Gaston Legorburu. “He has an outstanding track record of driving highly successful online and offline marketing campaigns for the world’s most prestigious brands.”
Pollock spent 13 years at Digitas in Boston, working on efforts for Ameriprise, AT&T, Best Buy, Cadillac and Delta Air Lines, among others.
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