Sapient Names CD for Experience Division

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BOSTON Former Digitas vp, cd Matthew Pollock has joined Sapient as cd of the company’s experience marketing practice.

In this new role, Pollock will oversee campaigns for clients of Sapient’s Cambridge, Mass., headquarters.

“Matt brings a wealth of experience, creative ideas and fresh thinking to Sapient,” said the firm’s CCO, Gaston Legorburu.

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