SAP Names Omnicom Media Group as Its Global Media Agency of Record

The agency will service the client through a North Star unit consisting of talent from across the network

SAP and Omnicom Media Group logos
Omnicom Media Group's PHD was the incumbent agency and will continue servicing the account for an interim period. SAP, Omnicom Media Group

Software giant SAP has selected Omnicom Media Group as its global media agency of record.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.