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NEW YORK–Without a review, Gillette Co. has shifted global ad duties on Oral-B and Braun Oral-B from Gotham to BBDO Worldwide, a client representative confirmed. Billings are estimated at $100 million. U.S. spending alone last year was about $35 million, according to CMR.
BBDO referred calls to the representative, who attributed the move to BBDO’s “global breadth and depth of creative resources.” Gotham executives were traveling and could not be reached.
Gotham inherited the business from sister Interpublic shop Lowe Lintas & Partners last year.
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