Sanpellegrino's Map App Helps You Find Cool New Places on the Way to Your Destination

Ogilvy campaign encourages wandering

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Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots.

Through the brand's Delightways app, users can type in their destination, as they would on Google Maps, and the app will point out shops, restaurants, parks and street art along the way, all of which were identified by Foursquare and local influencers.



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