Sanpellegrino's Map App Helps You Find Cool New Places on the Way to Your Destination

Ogilvy campaign encourages wandering

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Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots.

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