Sann's Heir at BBDO Lands Top Posts at Y&R New York

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In hiring Michael Patti as worldwide creative director and New York chairman and CEO, Young & Rubicam is getting a seasoned executive whose creative excellence is undisputed in the industry. But it remains to be seen whether the man who once got into a fistfight with a colleague and took a baseball bat to storyboards rejected by a client has the experience and temperament to run Y&R’s $1.2 billion flagship office in New York.

Patti arrives at the office—which works with AT&T, Colgate, Cadbury Schweppes and Danone, among others—on March 1.

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