Sandy Hook Families Reach $73 Million Settlement With Remington Over AR-15 Marketing

The gunmaker's advertising ran afoul of Connecticut law, plaintiffs argued

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The families of five children and four adults killed in the 2012 mass shooting at Sandy Hook Elementary School have reached a $73 million settlement with Remington, the manufacturer of the AR-15 rifle used in the massacre.

The settlement comes more than seven years after families filed a wrongful death lawsuit against Remington in 2014 arguing that the gunmaker was liable for the victims’ deaths based on its marketing strategy behind the AR-15.

Lawyers for the families argued that Remington marketed to at-risk young men by placing ads in violent video games and characterizing the rifle as a weapon of war, which is illegal in the state of Connecticut where the massacre took place.

The lawsuit utilized an exception that allows for litigation over sales and marketing practices that violate state and federal law.

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