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Blimpie Subs & Salads is considering a dozen shops in its search for a new agency to handle creative and media planning.
Shops invited to respond include: Berlin Cameron & Partners, Bouchez Kent + Co., De-Vito/Verdi, DiNoto Lee, Mad Dogs & Englishmen and Hampel/Stefanides, all in New York; Adworks, Washington, D.C.; Trone Advertising, Greensboro, N.C.; and Austin Kelley Advertising and Fitzgerald + Co., both in Atlanta.
Consultant Hasan Ramusevic (Hasan + Co. in Raleigh, N.C.) is managing the review.
San Francisco’s Kirshenbaum Bond & Partners West, which had held the business for seven years, was fired by the Atlanta-based client last fall.
Ad spending is estimated at$10-15 million.
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