san diego's growth cycle

DiZinno Thompson Integrated Marketing Solutions is breaking away from traditional marketing ploys to attract meeting and convention planners to the San Diego Convention Center.
The center is currently undergoing a massive expansion that will double its existing meeting space to over 1 million square feet by 2001. Rather than heralding the changes by bombarding its audience with the typical fare–coffee mugs, pens, etc.–DiZinno has instead marshalled a fleet of customized San Diego Center beach cruiser bikes to head out across the country and spread the word.