San Diego Zoo Designates Finalists

LOS ANGELES In its two-month review, the Zoological Society of San Diego has selected three finalists for its $5 million creative account.

Santa Monica, Calif.-based search consultant Select Resources International said this afternoon the contenders are independents Cramer-Krasselt in Phoenix, davidandgoliath in Los Angeles and M&C Saatchi in Santa Monica. Longtime incumbent, San Diego-based independent MeadsDurket, will defend.

According to SRI, a decision is expected by the end of October.