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The players have yet to suit up for this year’s Super Bowl in New Orleans, but plans for next year’s game in San Diego are well under way.
The San Diego Super Bowl Host Committee said last week it has hired local shop Matthews/Mark to create an identity and advertising package for Super Bowl XXXVII. The agency, which landed the assignment without a review, will also handle the committee’s publicity efforts.
“It was an easy call to make,” said committee president Ky Snyder.
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