Samuels Engages Rattle for Print, Outdoor, Direct

BOSTON Rattle Advertising said it has been hired by real estate company Samuels & Associates for marketing services.

The Boston-based client had not previously used a dedicated agency and selected Rattle in Somerville, Mass., following a review of undisclosed shops.

Work is scheduled to break in January, appearing in print, outdoor, online and direct-response media. The budget was not disclosed, but will likely be in the mid- to high-six figures.

Samuels is involved in leasing and property management throughout New England and the Midwest. Among its key projects are Trilogy, a large retail and residential complex in Boston’s Fenway neighborhood, and 1330 Boylston Street here, which also mixes apartments and office space.

—Adweek staff report