Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This month, Samuel Adams launched its “Love Conquers All” campaign with nonprofit GLAAD to share live poetry written and performed by LGBTQ+ performers at New York’s Stonewall Inn, site of the Stonewall riots of 1969. The brand is also selling limited-edition rainbow cans for Pride Month, pledging a $100,000 donation to GLAAD and matching donations from customers up to $25,000 to directly benefit Black LGBTQ+ recipients.
The campaign comes along with the annual sale of Love Conquers Ale, a Blackberry Basil Lime Gose brewed in the company’s Boston Brewery.
Boston
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in