Samuel Adams and GLAAD Join Forces to Elevate the Black LGBTQ+ Community

The beer brand is working with the nonprofit to celebrate and amplify these important voices

This month, Samuel Adams launched its “Love Conquers All” campaign with nonprofit GLAAD to share live poetry written and performed by LGBTQ+ performers at New York’s Stonewall Inn, site of the Stonewall riots of 1969. The brand is also selling limited-edition rainbow cans for Pride Month, pledging a $100,000 donation to GLAAD and matching donations from customers up to $25,000 to directly benefit Black LGBTQ+ recipients.