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Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were Kevin Bacon.
The new app, dubbed the Olympic Genome Project, was first unveiled in beta form at SXSWi. Via the new app, Facebook users can literally cross-reference their Facebook profiles with info submitted by Olympians.
Ralph Santana, svp and CMO of Samsung Electronics America, said the consumer electronics manufacturer devised the campaign because consumers want to know how connected they are to the Olympians but don’t have a mechanism for unearthing any ties.
“It’s hard for people to make those connections in the Olympics because what you know about them are the two or three athletes who are being promoted by NBC during that two-week window,” he said.
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