Samsung's NYC Flagship Is More of an Interactive 'Playground' Than a Store

Also a ‘marketing hub’ for the brand

Earlier this week, Samsung opened the doors to Samsung 837, the brand's answer to the Apple Store. Located in New York's Meatpacking District at 837 Washington St., the three-floor flagship isn't so much a store—you can't buy anything there—but a "marketing hub" for the brand.