Samsung’s 'Night Owls' Ad Reveals How Far We Are From Gender Equality

3 questions brands need to ask themselves to avoid tone-deaf messaging toward women

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After getting major backlash, Samsung is apologizing for its recent ad for its Galaxy fitness watch that featured a woman of color going for a run at 2 a.m. She is smiling, running through street after street, continuing to smile at the occasional strangers she comes across.

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