Samsung Saga Drags On With More Confusion

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The drama that is the tug-of-war for Samsung shows no signs of ending.

Declared victor WPP Group’s two rivals, Interpublic Groupe’s Foote Cone & Belding and Publicis Groupe, are not only still meeting with the client, but there is even more uncertainty over what WPP actually won and what it’s worth.

In a statement when it made its decision, Samsung said WPP will create, plan and buy global brand advertising and provide research, and that the WPP team’s first work would break in early 2005.



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