Brand MarketingSamsung Rings Up Airport Charging StationsBy Katy Bachman |November 20, 2008ShareBy Katy Bachman |November 20, 2008SharePassengers stuck at the airports during the holidays in Houston, Miami and Washington, D.C. can plug in for free and recharge portable devices and laptops, thanks to an advertising partnership Samsung Telecommunications America struck with JCDecaux. As part of the deal, Samsung announced Thursday (Nov. 20) the installation of 115 charging stations at George Bush Intercontinental Airport (Houston), Miami International Airport and Washington Dulles International Airport.While consumers are charging, they will also be exposed to advertising showcasing Samsung products that surround the charging stations. With the new installations, Samsung Mobile now offers Samsung-branded charging stations in 10 of the nation’s busiest airports in the U.S., accessible to more than 395 million passengers annually.“The early commitment and vision from Samsung Mobile has paved the way for one of the most unique and engaging branding experiences in U.S. airport history,” said Jean-Luc Decaux, Co-CEO of JCDecaux NA.Each charging station is outfitted with four outlets per station. The stations include shelves to hold travelers’ mobile phones and other electronic equipment.“With the holiday travel season just around the corner, we want the Samsung Mobile charging stations to reduce stress, keep families connected and provide a much-needed convenience to travelers trying to reach their loves ones,” said Bill Ogle, chief marketing officer of Samsung Mobile.Other airports where Samsung has branded charging stations include John F. Kennedy International Airport in New York, Los Angeles International Airport, Newark Liberty International Airport, Minneapolis-St. Paul International Airport, Orlando International Airport, LaGuardia Airport in New York, and Dallas-Ft. Worth International Airport. Adweek Adweek