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NEW YORK Samsung Electronics executives have been meeting with agency holding companies this month in preparation for a possible global consolidation of the client’s advertising and marketing accounts, according to sources.
The consumer electronics marketer is talking to Interpublic Group, Omnicom Group and WPP Group, sources said. The incumbent, IPG’s Foote Cone & Belding, won the account in December 2000, and sources said the agency planned to defend the business. A representative there would not comment.
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