Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight

The AR experience promotes Star Wars: The Rise of Skywalker

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Millennium Falcon will be hovering above seven U.S. cities starting tonight following the Star Wars: The Rise of Skywalker premiere in Los Angeles. Six more starships will join the Falcon over the next week. But there’s a catch, of course: They’re only visible with a Samsung device and members’ app.

“We wanted to celebrate our Galaxy owners this holiday season and bring them an experience that capitalizes on this cultural moment by taking their favorite starships from the film and bringing them to skies, where they belong,” Rodrigo Burdman, creative director at R/GA, which created the campaign, said in a statement.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in