Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight

The AR experience promotes Star Wars: The Rise of Skywalker


The Millennium Falcon will be hovering above seven U.S. cities starting tonight following the Star Wars: The Rise of Skywalker premiere in Los Angeles. Six more starships will join the Falcon over the next week. But there’s a catch, of course: They’re only visible with a Samsung device and members’ app.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.