Samsung Crashes Oscars With Six TV Spots and Tim Burton

For your consideration: Unicorn Apocalypse, the movie

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A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major Hollywood director on board for the campaign.

The tech marketer is airing six spots totaling four and a half minutes of airtime on Sunday's broadcast, extending the Unicorn Apocalypse theme introduced earlier this year by 72andSunny in a campaign that shows how Samsung Galaxy products can be used for work, not just for play.

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