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NEW YORK Consumer electronics giant Samsung today said it would consolidate its global marketing business with a team of WPP Group agencies led by J. Walter Thompson and Red Cell. Estimated billings are $400 million.
JWT in New York will provide global management on the account; Berlin Cameron will serve as the lead creative agency; and Group M will handle media planning and buying, the client said in a statement.
Other WPP companies, including Research International and Landor Associates, will provide additional support to the account as needed.
Those
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