Samsung Consolidates $400 Mil. Business at WPP Shops

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Consumer electronics giant Samsung today said it would consolidate its global marketing business with a team of WPP Group agencies led by J. Walter Thompson and Red Cell. Estimated billings are $400 million.

JWT in New York will provide global management on the account; Berlin Cameron will serve as the lead creative agency; and Group M will handle media planning and buying, the client said in a statement.

Other

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in