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CHICAGO Samsung Electronics America is flexing its status as provider of the Official HDTV of the NFL by inviting fans to share the rituals and experience of watching pro football through its new “That’s how I see it” campaign.
Throughout the season, a mobile studio will tour National Football League cities and stadiums — starting with New York on Sept. 4 — to record fans talking about pregame rites and defining moments of their football-watching history.
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