Samsung and VML Poland Win Adweek’s Grand Arc Award

'The Missed Spaceflight' highlights VR with a compelling narrative

The film is part of the brand’s effort to connect with consumers with memorable messages. Samsung

Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung’s Galaxy S8 and Gear VR goggles.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.