Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Samsonite has hired Boston-based independent agency Connelly Partners to fashion its return to the U.S. market.
The luggage and travel accessories brand, a player overseas but dormant of late domestically, selected the shop following a review.
A new brand positioning, marketing campaign and Web site are on tap for the Mansfield, Mass.-based client, which today celebrates its 100th anniversary.
Connelly has been given “a blank creative slate” to develop a branding platform and advertising for the client, said shop president and creative chief Steve Connelly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in