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E-commerce pharmacy and health site PlanetRX.com has moved its ad account across the country, splitting with Goodby, Silverstein & Partners and signing on with Gotham.
The New York agency was hired last month for a three-week strategic assignment and was handed the entire account last week.
Michael Beindorff, appointed chief operating officer at the client a month after it hired Goodby, made the switch after frustrations grew between him and the San Francisco shop. In a reversal of normal roles, the agency was anxious to get work on the air this year, while the client wanted to move more slowly, said sources.
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