Sam Adams' Hilariously Inappropriate 'Cousin From Boston' Opens Up Baseball Season

Nomar Garciaparra also stars in ad for Red Sox fans

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At the end of 2019, Goodby Silverstein & Partners snapped up a couple of pieces of Boston Beer Company’s business: Truly Hard Seltzer and Samuel Adams beer. Out of the brand’s portfolio, the latter is likely the one that connects most deeply with Boston’s history and roots.

For years, a good portion of the beer’s advertising was fronted by co-founder Jim Koch, who often talked about the brewing process and the product’s quality. Earlier this year, GSP put some levity in the advertising, introducing a hilarious character, Your Cousin From Boston.



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