The Salvation Army Just Scored One of the NFL's Best Product Placements Ever

Was at the center of Cowboys' touchdown celebration

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NFL players who dance or celebrate too overtly after scoring a touchdown are often fined by the league for such shenanigans—but last night, one such celebration garnered some great PR for the Salvation Army. In last night's Dallas Cowboys' win over the Tampa Bay Buccaneers, the Cowboys' Ezekiel Elliott scored a touchdown and leapt straight into a giant Salvation Army kettle that was parked in the end zone. 

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