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Salton, distributor of the well-known George Foreman grills, targets women with two television spots from J. Walter Thompson for its new battery-operated toothbrush. The commercials will air during Sunday’s Academy Awards on ABC.
“We felt the Oscars was the perfect venue to really hit our target market,” said Barb Westfield, Salton’s senior vice president of media.
It is the first time the Mount Prospect, Ill., company has advertised during the show, Westfield said. A 30-second spot on the Oscars costs roughly $1.3
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