Saltgrass Opts For Fogarty's Regional Clout

Saltgrass Steakhouse has shifted its advertising account to Fogarty Klein & Partners after reviewing three Houston agencies.
Saltgrass Steakhouse president Bill Osterhout confirmed the move last week. Also competing for the business were Black Rogers Sullivan Goodnight and Ogilvy & Mather.
The incumbent–Coleman & Coleman, Houston–was the restaurant chain’s first agency and handled the advertising account for less than two years.
“We were pleased with Coleman & Coleman, but we decided that we needed an agency with more regional and national experience,” Oster-hout said.
Fogarty Klein & Partners executives could not be reached for comment at press time.
In late October, the contending agencies made presentations to a three-member team from Saltgrass Steakhouse that included director of marketing Cynthia Wackar.