Salt-N-Pepa Finds a Whole New Generation of Fans

'90s icons talk about how an ad put them back in the Zeitgeist

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No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was appropriated by insurer Geico for a spot that broke last December and aired on this year's Super Bowl—and that brought Cheryl "Salt" James, Sandra "Pepa" Denton and Deidra "DJ Spinderella" Roper back into the spotlight. Denton and James spoke to Adweek about working with Geico, courting new fans and surviving in today's music business. 

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