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Red Hat looked west for its new agency, hiring Euro RSCG/DSW Partners.
A spokesperson for Red Hat, a developer of Linux-based operating system software, said the media budget will be at least $10 million. It could go as high as $50 million.
“Working with someone who can change the whole computer industry is not something we are unfamiliar with,” said Jon White, partner at the Salt Lake City agency.
“DSW was founded with the Novell account before anybody knew what a LAN was,” White said.
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