Salon Offers Bigger Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New, larger ads and an optional $30 annual subscription are a part of Salon’s future — or at least an attempt to secure a future for the San Francisco-based independent online newspaper, the company said Tuesday.

Intel and Lexus are the first two advertisers to use the “Messaging Plus” unit, a 336 x 280-pixel rich-media-compatible rectangle. The ads are currently running on the arts and entertainment section of the site. As to the cost of the ads, “It’s a higher-priced, premium unit,” said Salon spokesman Patrick Hurley, refusing to specify numbers.

Team



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in