Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Trahan, Burden & Charles in Baltimore has added marketing chores for the Hair Cuttery family-owned chain of hair salons. The client has more than 900 locations in 16 mainly Eastern and Midwestern states.
The client spent $3 million in measured media last year, per Nielsen Monitor-Plus, and TBC has been tasked with handling integrated services including broadcast, print, interactive and out-of-home advertising. Media planning and buying are also part of the assignment.
“The TBC team fully immersed itself in our business and demonstrated a deep understanding of how to grow our customer base and increase sales,” said Dennis Ratner, CEO of Hair Cuttery, who founded the chain in 1974.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in