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NEW YORK At least three contenders have emerged in the review of Salomon Smith Barney’s advertising account, sources said.
The brokerage, a division of Citigroup, began talking to agencies last month about handling the creative and media portions of its U.S. advertising account, sources said. A client representative confirmed that a review was underway, but declined further comment.
New York shops Kirshenbaum Bond & Partners, and Omnicom siblings BBDO and Merkley Newman Harty & Partners, which is on Citigroup’s roster, are scheduled to meet with the client this month for a credentials check, sources said.
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