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Beauty products brand Sally Hansen became the first brand to roll out sponsored nail try-on Snapchat lenses in the U.S. using the SnapML technology that was unveiled at the Snap Partner Summit in June.
SnapML enables developers to power try-on technology in lenses via their own machine learning models.
The Sally Hansen nail try-on lens is available to select Snapchatters across the U.S. via Lens Carousel or Snapcode.
Snap Inc. head of fashion and beauty Selby Drummond said in a statement, “The launch of Snap’s nail polish try-on technology builds on the demand for and success of our existing augmented reality product try-on features with something extremely special and close to Snapchatters’ hearts.
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