Salesforce Report Illuminates How CPG Brands Are Thinking About Digital Transformation

52% of those surveyed say it's hard to tell the brand story

Only 48% of CPG leaders think their marketing goes as planned in retail. Getty Images

Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they’re investing in direct-to-consumer strategies.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.