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Salem Five Cents Savings Bank is ending its 14-year relationship with Kelley Habib John Integrated Marketing and is seeking a new agency for its advertising account.
“They were one of our first clients. We had a great run [with Salem Five]. We’re really proud of the work,” said Judy Habib, president of KHJ, Boston.
The client’s ad budget is $1-2 million. Pile and Co., Boston, is overseeing the review.
Though sad to be parting ways, Habib said she understands the decision to review, which was made by Marie O’Neill, the senior vice president of marketing and strategic planning who joined the Salem, Mass.,
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