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Dean Foods’ Brand Gets First Tatham Ads
CHICAGO–Dean Foods is putting money behind its recently acquired Marie’s salad dressings with a TV and print campaign from Euro RSCG Tatham here.
A 30-second spot, which was also cut in a 15-second version, broke last week in Buffalo and Rochester, N.Y., and in Baltimore and Washington, D.C.
Tatham, agency for Dean’s dairy products, picked up the Marie’s business when the Franklin Park, Ill.-based client bought the brand from Campbell Soup Co.
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