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The proletariat surely wouldn’t care for a bourgeoisie brand like Saks Fifth Avenue, however that hasn’t stopped the retailer from borrowing the look of a Russian Communist-era poster. The struggling luxury chain hired artist Shepard Fairey to create eye-catching limited-edition bags, store windows, catalogs and in-store presentations. The new look will hit stores on March 12.
Fairey, who created the “Obey” street campaign as well the famous President Obama “Hope” campaign poster, went with a propagandist representation of Saks’ six-year-old “Want it!” campaign.
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